@wdlindsy They become malicious because they're constantly lied to. They're semi-literate at best. They're in the thrall of Fox news and rightwing radio and websites. We need to work around them, of course, and get the vote out and persuade fence sitters to vote blue and so on. But some of these people could be reached, as I've been suggesting, by well funded PSAs designed to show, in brief, how they're being screwed over by the people they're supporting.