TheConversationUS, 
Keeping streaks taps into various psychological drivers of behavior, and motivates us to be consistent, according to a marketing researcher.
Structuring a New Year’s resolution as a streak may be the nudge that some people need to stick with it further into the #newyear.
https://theconversation.com/keeping-a-streak-alive-can-be-strong-motivation-to-stick-with-a-chosen-activity-219198
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