Elon Musk set out to undermine Twitter's role in what he saw as a spreading "woke mind virus". He reoriented that platform around right-wing influencers and talking points and thought that would change the discussion.
It tanked.
Twitter was nowhere near as influential as he thought (and was already pretty toxic). He simply couldn't believe that people wanted a more inclusive, just world: something he has called the end of western civilization.
