@brucelawson@bkardell randomly reminded of my old uni webmaster job, where - after a much needed redesign - our head of marketing asked for stats to show we now get more "hits". i sadly had to show him that we now got about half of the numbers of raw total page views across the entire site, because i had streamlined it to surface important stuff much quicker and flattened the overly convoluted site structure/hierarchy... good times