@brucelawson taught this idea which I call the “visit fallacy” as in more time and engagement in a visit = more success for years in my web analytics course. Use an example about successful visits to the course page to find the homework assignment using time on site and page views and compare to one with the answer on the home page and one buried somewhere. The students really relate to this one! I point out fallacy is untrue if paid by more time or click though…there’s the rub. 😖