adrianhon, The problem with writing a book about why immersive experiences are so big right now is that I look like an idiot when curators/directors/writers/artists say "oh then you must know about X" and I have to admit ignorance because the field is so unimaginably broad.
(Of course I could just lie and pretend I know but the entire point of this exercise is to explore and hopefully shrink the bounds of the vast sea of things I don't know, and share them with you.)