localzuk, 
Just saw a company advertising their compatible Nespresso pods.
Nothing strange there.
Except their unique selling point is that they aren't made of aluminium, as "aluminium takes 500 years to break down".
Instead? They're made of PLA. So are "compostable". But only industrially. So you can't stick them in your compost bin.
How ridiculous is that?
Aluminium is the perfect material to make pods from as... it can be recycled!