constantine,
@constantine@sfba.social avatar

the new ipad pro ad — the most tasteless ad i’ve ever seen.

crushing in slomo beautiful instruments that help people create beautiful peaces of art.

is it supposed to be inspiring? and what does it tell us about companie’s perception about creative professions

#AppleEvent #ipadpro

image/png
image/png

yuliyan,
@yuliyan@nahe.social avatar

@constantine Maybe it stands for the present and upcoming generative "AI" gimmicks where huge loads of information are computationally compressed to a small AI model. Recent research papers suggest there are local AI models coming with the next iteration of their OSes. Also the M4 has literal hardware ready for that.

I found it rather cringe.

constantine,
@constantine@sfba.social avatar

@yuliyan maybe. but my understanding is a little bit more simple and boring:

c-level management has no taste, there aren’t any founders out there, zero people with creative background, they have 100% corporate McKenzie type of thinking, so they can’t read the room

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