The words “content creators” really depress me. What a soulless, corporate expression. It reduces what you make to “content” to be consumed. It reduces what you do to a business practice. It invisibilises all the specificity of your work.
You are making video? You are not a “content creator”, you are a videographer.
You are writing essays? You are not a “content creator”, you are an essayist.
You are investigating and compiling information? You are not a “content creator”, you are a journalist.
