olafurw,
@olafurw@mastodon.social avatar

I can't believe an Icelandic newspaper did this pun.

To explain it:

  • Probably in Icelandic is Líklega.
  • There's a common phrase that is used to mean "probably": "ef að líkum lætur" (in all probability can)

Also:
Lík means corpse.

An article about a morgue closing used that phrase as the title.
"Closes this summer in all probability"
"Closes this summer if all corpses can"

alda,
@alda@topspicy.social avatar

@olafurw Is the morgue in Akureyri in the nágreni by any chance?

sv1,
@sv1@mastodon.social avatar

@alda @olafurw Yes, it's Akureyri, and yes, Morgunblaðið sacked all its proofreaders (you see the lack of declension in the last couple of words), so the heading is most probably an unwanted pun [possibly by some green summer recruitment]...

alda,
@alda@topspicy.social avatar

@sv1 @olafurw As far as I've been informed by my friends who work in media up in Iceland, there's no real "editorial process" anymore, except perhaps at MBL.

When Fréttablaðið was still being published on print, they did have some editorial process that was mostly about making the articles fit the assigned columns.

Getting a press release on print is still easiest on a Sunday because then they have a skeleton crew that's lacking content and ideas.

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