@ben I'm not anti-NYC, but I am against the NY Times. There are still good journalists there doing great journalism, but they're weighted down by management that seems to be in favor of fascism and they also publish increasing numbers of offensive articles abetting those who want to destroy our democracy.
I don't know for sure who this ad is targeted at or who it's reaching, but I'd assume it's people like me. I've already subscribed to the Inquirer, though.