Really enjoyed this Substack essay on the online media landscape of the 2010s (especially Buzzfeed, Gawker, and the other “clickbaity” publications that we all remember)
“To me the 2010s began, for media, around 2008, when it became clear how much traffic could be directed to websites through the practice of search-engine optimization. Coverage was oriented towards the kinds of things people search for; the editorial tone was “robotic and overstuffed.“”
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