@static@Nick I think it's a fitting logo, and here's why.
Back in 1986, an experienced operator who had a bit of a reputation for being an arsehole (Rupert Murdoch) owned a media platform that was, some years, marginally viable (the Ten Network).
He got offered a boatload of money by an up-and-coming mogul who had found success in other fields, but had little experience running a media company (Frank Lowy from Westfield).
The mogul had big ambitions for combining his new media toy with commerce. (Think: "The cast of Neighbours and E Street at your local Westfield Shoppingtown.")
He paid for it by loading it up with a massive amount of debt.
He then renamed the company to X.
Unfortunately for the mogul, interest rates shot up. Meanwhile, advertisers and loyal viewers moved elsewhere. He tried dramatically cutting costs.
Four years later in 1990, X went bankrupt. A group of Canadian investors (CanWest Holdings) ended up buying it up for cents on the dollar.
Fast forward to 2022.
An experienced operator who had a bit of a reputation for being an arsehole (Jack Dorsey) owned a social media platform that was, some years, marginally viable (Twitter)...
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