If something like this actually works as designed, I’d like to see companies start to offer it free to employees, in much the same way a lot of them pay for financial planning services as part of the bennies.
With the amount of data brokers can have on people, and the sheer number of brokers, I could see something like this being a valuable component of a good enterprise security team. Help prevent social engineering breaches.
It would also disrupt the data brokerage model, and that’s a win.