New England resident here. I find Aldi to be alright. The lower price point is definitely noticeable, especially when you compare with other big players in the area like ShopRite and Stop&Shop.
I switched over to Aldi since 2020, they are quite decent when it comes to the basics.
Good to know they are expanding. Aldi’s Sister concern Trader Joe’s is already heavily present in the New England region, although I suspect they have a more ‘niche’ group of customers.