– #ClimateChange and the energy transition are requiring us to make big decisions about powering our homes, cars and lifestyles.
– Many of us are struggling with loss aversion, decision fatigue, inertia and choice overload when trying to action major changes.
– Social scientists are working to understand human behaviour and help us successfully overcome our internal barriers to change.
>DANIEL KAHNEMAN is not hopeful. “I am very sorry,” he told me, “but I am deeply pessimistic. I really see no path to success on climate change.”
>Kahneman won the 2002 Nobel prize in economics for his research on the psychological biases that distort rational decision- making.
>Kahneman’s views are widely shared by cognitive psychologists. As Daniel Gilbert of Harvard University says: “A psychologist could barely dream up a better scenario for paralysis.”
@largess
Left to our own devices we're not that smart.
But the PR industry has managed to make us do improbable things, like buy a cybertruck, go massively for cabbage patch dolls (remember those?), crocs, and torn jeans. If harnessed property by the climate action people, I'm sure they can get us to do the right thing.
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