fheinderyckx, 
Consumers: We're sick and tired of being the product, of being data harvested, and being constantly assaulted by marketing.
Content providers: That's our business model, else we'd have to charge you a subscription.
Consumers: Fine! I recongnize that quality content comes with costs, and I'm willing to pay my fair share.
Content providers: Swell. Here's your invoice. We'll keep harvesting your data and flood your with ads though.
