Berger's - The Catalyst, offers "Burn the Boats" as way overcoming the Endowment effect. Historically Cortes did this to force his men to conquer what we now call Mexico. Two obvious problems - few people have enough control over their situation that they have an opportunity to burn the boats. The other is that sometimes it backfires - hello Noika. (I assume we all remember the burning platform memo)
Add comment