Guy was just converted into a FOSS nerd. Give it a few months and he'll own a thinkpad with a custom i3 rice and be saying "I use arch btw".
Jokes aside, I think apple is a terrible company. Sure, their products are amazing but they're grossly overpriced and not FOSS or compatible with anything else.
The iphone 14 pro max costs $464 to make and retails for $2000. That's not innovation, that's grifting. Besides, the main difference between the Iphone 11 and 14 is the price (no, the camera is not that much better, i don't care what you say).
Apple also intentionally gatekeeps their products (Vender Lock-in) making the experience worse for everyone who doesn't own Apple products. They could adopt the open standard that all other phones use for texting (MMS I think it's called) but instead they use imessage to make your experience worse when texting people with Androids. This also makes it hard to switch to an Android even if it's better. And don't even get me started on the charger situation.
Also, they use privacy as a branding statement but we have no way to verify that claim. They could be selling all our data and be well within their rights. If they were open source we would be able to verify that claim.
I can't really talk though because I own a (refurbished) Iphone. I do this because a) the messaging system and b) my whole family is in the apple ecosystem (with no way out) so I get benefits of our family plan like tons of storage.