So there’s this company called flock safety. They provide license plate cameras for the majority of police departments in the US. They’re talking about providing another service in order to do traffic analysis. It won’t be too long until they start selling data to advertising companies. You would say, so what they can’t know who I am based on a licence plate. Guess what? If you go to a gas station they could take a picture of your license plate and corelate it with your credit card in order to find your name. Imagine driving down the road and having targeted ads on a billboard.