Russia, China, Iran state media see boost on X after removal of ‘state-affiliated’ labels
The accounts of several Russian, Chinese and Iranian state media outlets saw a 70 percent increase in engagement on X, the platform formerly known as Twitter, after it removed labels identifying them as “state-affiliated,” according to a new report released Tuesday.
The recent analysis from NewsGuard, which analyzes media trends and disinformation, found that 12 state media accounts from the three countries saw the number of likes and reposts on their content jump from 2.93 million in the 90 days before X removed the “state-affiliated” labels to 4.98 million in the 90-day period afterward.
Russia’s RT, which was already receiving substantially more engagement than the other state media outlets before the label’s removal, saw interactions with its posts nearly double in the three months after the change, jumping from 1.3 million to 2.5 million.
Iran’s PressTV similarly saw its engagement increase by about 97 percent, rising from 215,000 to 425,000 interactions after X’s removal of the “state-affiliated” label, according to NewsGuard.
Russia’s TASS also saw a 63 percent increase in engagement, receiving 493,000 interactions in the three months after the change, while engagement with posts from China’s Global Times rose by 26 percent to 314,000 interactions.
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