#SmashingConf Great reminder from Luke Wroblewski: start with the problem, not with the solution. Let the problem space guide solutions. Yes, basic, but so many people still start with "we want a chat or" and retrofit from there. This is how you end up with tools, products, not matching user needs.
@stephaniewalter@stez I completely agree. Imagining solutions is easier than understanding problems because solutions are more concrete and thinking about abstract problems is harder. The real difficult comes when attempting to persuade people that already have their hearts set on a particular solution to take a step back and instead look at the problem. If I knew how to reliably do that then my career in tech would have been very different!
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