@rlcw@mensrea@futurebird I'm sure there are conscientious marketers out there who understand what their ad dollars are buying them. At a macro level, though, it's hard to credit that the vast sums of money in the programatic ad industry (and paying for all this LLM-gennerated, SEO-optimized nonsense) are matched by equally vast returns for advertisers.
Unfortunately, as much as I dislike programatic ads I suspect a correction would be as bad for the internet I like as for that I don't.