Re-watching Rivian's R2/3 reveal it really hits me that a central difference between Rivian's value proposition and Tesla's is that Tesla speaks to a person's relationship with their vehicle while Rivian emphasizes a vehicle's role in people's relationships with each other.
Both are totally valid visions but that social quality is an important part of the Rivian brand's differentiation.
Many of us have rightly compared Rivian to Subaru but Rivian is also to Tesla as Volvo is to BMW.
Add comment