adam, 2 months ago

I want more people to know about the project, but I'm obviously not going to put clickbait ads anywhere, and I'm not too keen on paying some big ad company to shove banner ads in peoples' faces.

I'm most interested in reaching people who like:

• freedom
• open source software and hardware
• security that is easy to use
• not being dependent on big tech corporations

It feels really hard to compete with the bombardment of information that comes out from corporate advertising.

2/2

brainwane, 2 months ago

@adam You could advertise on:

LWN https://lwn.net/op/FAQ.lwn#textads

EthicalAds, as mentioned in another reply https://docs.readthedocs.io/en/stable/advertising/ethical-advertising.html

brainwane, 2 months ago

@adam and have you thought about sponsoring conferences? Open source hardware and software conferences (including smaller, more affordable ones) often have sponsorship slots that include conference attendees getting told about your project. [And some of them offer free community booths/stands for open source projects.]

rlux, 2 months ago

@adam How do you define 'ethical advertising'?

adam, 2 months ago

@rlux

Not putting clickbait ads anywhere and not paying some big ad company to shove banner ads in peoples' faces while tracking them like we're living in some dystopian sci-fi novel.

But I'm willing to change that definition (mostly in terms of adding to it, but if someone can convince me those things aren't so bad then I'm open to hearing their argument)

rlux, 2 months ago

@adam Basically old school PR would fit. A few ideas:

Podcasts / Vloggers. Are there any who talk about your focus areas? Contact them and ask if they would consider you as a guest.

Newsletters. As above. Who covers your focus areas, are they interested in talking to you about your project? Maybe a guest article?

News sites / Blogs: Ask about a guest post or whether their staff would be interested in an interview.

Some may be interested but ask you for a sponsorship fee.

rlux, 2 months ago

@adam If you want more in-depth advice, my hourly consulting fee would kick in, but that should give you a staring point.

brainwane, 2 months ago

@rlux yup! @adam Developer-focused podcasts and newsletters sometimes take sponsors -- one specific thing to try is seeking widely-read language-specific or framework-specific feeds, such as https://pythonbytes.fm/sponsor .

And there is a lot of publicity you can do if you are interested in putting time in (guesting on the FLOSS Weekly podcast, for instance) rather than directly spending money.