@dr2chase@HalvarFlake yeah, but that's the thing: even if one limits itself to things you can measure (like the company's profitability) and even if you assume that that's sufficient (after all, it gives you a pretty solid idea of the sustainability of things as they are), it only works as intended if it's taken for what it is. Even if you could measure everything perfectly, when your target is quarterly profits any long term investment is a net loss however you look at it.