Patagonia have made an anti-consumer film called The Shitthropocene. Looking forward to watching it (it's 46 mins long). I find it fascinating that a company that needs profits is challenging the capitalist status quo. They have an impressive environmental record, but their model does rely on people buying new stuff sometimes.*
@Snoweider I don't doubt P's bona fides but it's noticeable how popular is shiny new Patagonia kit, at least in Fort William. Clearly the marketing is working!
(while the old guard climbers keep knocking about in 30 year old mtn equipment & Rab gear)
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