Too many folks believe social media's all about reach. They optimize for posts that can earn thousands or millions of engagements.
But there's another way to view these networks - as 1:1 connectors.
Like anyone, I think it's cool when one of my posts here "does well." But 99% of my activity is the opposite. I read & reply to people when I like their work or want to support/amplify them. I post things that are valuable for 100 people but not of much interest to millions. And it works great 🥰