"The third book, by Louis V. Gerstner, Jr., is precisely the story of how IBM avoided a cataclysm between 1993 and 1998. Gerstner was IBM’s CEO from 1993 to 2002. (…) In our industry, we hear plenty of entrepreneurs referring to the “second coming” of Steve Jobs to save Apple from bankruptcy in 1997, but very few remember that Gerstner pulled a similar feat with IBM just a decade prior, with a much larger payroll than Apple’s, and arguably, with much more at stake."
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