201x: user clicks link; browser blanks; new HTML loads; browser displays rendered HTML + JS + CSS + images.
2024: user clicks link; main work area blanks; browser displays “loading” spinner; new HTML never loads; user clicks “reload”; browser blanks; HTML loads; browser displays rendered HTML etc.; user is at a different page than before they clicked reload; user clicks X to close 4 on-page CTA prompts to join mailing lists, pay for content, chat with “support”, and opt out of tracking.
