@Sobieck@Adam_Cadmon1 yep, even before the ad-ification was the SEO spam, as people tried to game the algorithm. There was a lot of back and forth and secrecy around it, I don't really remember when it shifted but it was quite some time ago (maybe in the 6-8 years ago range) that SEO sort of fell off as a thing, in favor of content marketing, but also that stopped being sites in conversationw ith each other as the world shifted to the big social platforms entirely.