Truth isn’t brand safe. #Twitter tried to serve that market and lost 60% of ad revenue.
There may be a rush to IPO before the election. If Trump loses, his value declines along with #TruthSocial’s. Trump could sell shares in 6 months; he needs liquidity.
Truth is built on #Mastodon’s code. Maybe it could federate to attract an audience — no. Truth’s content doesn’t comport with the moderation policies of Mastodon’s largest instances that earned users from the #X exodus — blacklisting.