#TruthSocial is headed for IPO. It might attract short-term investors, but it has earmarks of a pump-and-dump cryptocurrency.
#Threads launched in Oct. 2023. It now has 130M user. #Bluesky launched in Feb. 2023. It now has 5.2M users. Truth Social launched first, in Feb. 2022. It has only 5M users.
Truth isn’t brand safe. #Twitter tried to serve that market and lost 60% of ad revenue.
There may be a rush to IPO before the election. If Trump loses, his value declines along with #TruthSocial’s. Trump could sell shares in 6 months; he needs liquidity.
Truth is built on #Mastodon’s code. Maybe it could federate to attract an audience — no. Truth’s content doesn’t comport with the moderation policies of Mastodon’s largest instances that earned users from the #X exodus — blacklisting.
And, of course, it is only targeted at US Republicans. Negligible demographic in global terms. All the rest are much more diverse and hence have much more potential.
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