Even as a rancher (native prairie, low input) I agree beef is way too cheap. Well, it was, now it’s starting to be more appropriately priced.
Considering everything from the labour involved in raising it ethically to the nutritional value, the consumer pays very little for beef for what they’re getting. Even if it means people eat less beef, the price should go up. It would also favour small farmers like me who would rather raise less cows sustainably on grass than overgraze chasing high volume sales.