Y’know, if you’re going to spend the money anyways, just subsidize the sellers for the season and let them cut costs to the point that demand tips up. That way they’ll make some money themselves and learn for the next season where the price point is.
All paying to destroy it in order to keep prices up does is… keep it expensive above what the market will bear and cost the taxpayers while making them thirsty and sad
Price can be a factor in determining what to drink, obviously, but to compare these different products as though they’re interchangeable would be a mistake. There’s no price point at which a Bordeaux becomes a gose, so you have to account for not just the cost in dollars but the cost inasmuch as the consumer would be subbing something they don’t want for something they do. How much cheaper would wine have to be to induce someone who wants a beer to drink it? Personally, if there’s only red wine around I’ll just go to bed sober at any price.
I’d love to know how much more demand they could have created by spending that money giving away the wine at a big event where a single sommelier teaches wine appreciation to the masses. Create future customers instead of trying to manipulate markets, I say. Especially when you’re selling something addictive.
That’s a bummer, but I do appreciate how France supports it’s artisanal culture and producers. It’s nice being able to have a decent glass of wine at just about any brasserie or cafe in Paris for under 10 euro. In the US it is like 12 bucks a glass for some pretty mediocre wine.
Douro still wine is under rated. I love ports, but was so surprised by the reds. Unfortunately rich American and European retirees are going to ruin Portugal
The retirees don’t last so long (sorry), but overtourism is indeed a problem. Finding the right balance is the secret but clearly our politicians are not aiming for that… but in fairness, tourism was fantastic for many years to promote Porto’s renewal. But now it’s time to put a break on it but no one is interested in that :/
I wasn’t gonna mention supermarket prices… The poor Americans have it rough enough already. 😁
The price/quality ratio of wine in French supermarkets is absolutely crazy. You can walk in to a shabby corner store and get an absolutely decent Bordeaux for pocket change.
None of this money will ever end in anything artisanal
This is for industrial wine and big lands owners that fund mains politicals parties
Then they will have another round of public money because of bad weather, then another because ebil chileans do better and cheaper whine then another because of so much money we have to salary accountants to put all of this in tax havens
That’s how the whole economy works, financed straight off the money printer at the top. Launder a percentage for yourself and burn the rest on a bonfire.
To avoid price collapse and still sell it they could create a generic label to bottle it under and export it. They could probably sell it near the original price in the US with a good marketing campaign.
If you’re thinking of industrial vinegar or cheap white supermarket vinegar then because wine isn’t a good feedstock for that, we have much more efficient processes nowadays. If you’re thinking of high-grade luxury vinegars then because the wine is comparably shit. Also, already wine, not must.
They probably do. The article mentions some nonfood products that the destroyed wine can be sold as, but I don’t think there’s much lazier things to do than let it become vinegar.
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