Realistically? I think it very much is. If you can't make money with art either by producing or buying/selling/owning it then pretty much no one cares.
When is the last time you genuinely saw someone care about a work of art breaking new ground, or for it delving into truly novel understanding, or due to it invoking feelings in the recipient?
Like the outrage ober the self-shredding Banksy? Oh noes, so much value destroyed how could he!!1