But this isn't just a rehashing of the good old Latin phrase «cui prodest?» (or «cui bono?» as some of you may know it). This isn't just a matter of asking who benefits from the proposal, because it will always be sold to you as something you can or will benefit from, and generally as something that both (or all) parties will benefit from. #cuiProdest, #cuiBono are always good questions to ask, but #WIIFY is really the game changer.
#cuiProdest is still useful for more roundabout proposals. For example, post.news used a #pyramidScheme for onboarding to pump up the numbers when it had barely just launched and create noise to divert from the attention #Mastodon and the #Fediverse were getting on the first #TwitterExodus. People were sharing their referrals to invite others to join post.news hoping to move faster in the queue (#WIIFY), but this was all to the benefit of the post.news' owners.