longreads,
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"This ad doesn't just show destruction. It delights in it."

For http://RogerEbert.com, Matt Zoller Seitz analyzes the disturbing and shocking ad promoting the new iPad Pro:
https://www.rogerebert.com/mzs/dear-tim-cook-be-a-decent-human-being-and-delete-this-horrible-violent-depressing-ad-for-your-product

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