@pixelscience@glennf I think that’s it exactly. Fundamentally I don’t think the ad is that bad but rhe zeitgeist through which it’s viewed is a lot darker. It’s not quirky, it’s an act of destructive.
@glennf I gotta disagree. What they got wrong was the action. The crushing itself. Had it been something like the the iPad was linking or connecting all those pieces, absorbing and combining them, it wouldn't have grated.
It was the destruction and elimination of beloved analog skills and tools.
@xenolon Different facets of the same problem. I'm talking conceptual; you're talking practical. But same issue. If they had put themselves in the place of a creative person…
@glennf I had to tell myself that piano had to have already been broken beyond all hope. And all the other things too. I don't remember what they were, and I don't really want to watch it again.
@glennf I think it would have had a whole different feel if we saw everything shrinking and not getting destroyed so the implication was "you get all this stuff in the new iPad" not "here's the stuff we're crushing and replacing with the new iPad"
@celiason@glennf huh! I once saw a recreation of a Fluxus happening in which a piano was smashed. Hard to watch. Maybe that was the point, but if that was the point it was low and easy. I dunno.
@letterror@celiason Too easy to identify with the craftspeople who made the piano rather than the piano as a material commercial object that can be acted upon.
@letterror The piano surplus is pretty huge in America. Like to the extend that they are being trashed, even good ones. If we wanted a good-quality upright, we could easily get one free within a week in Seattle for the trouble of moving it.
@glennf@letterror YyyyyyyyyyyyuuuuuuuuuP. The most I've ever paid for a piano was $200 -- and that's a 1968 Baldwin console piano. Of the four pianos owned by my immediate family, that's the ONLY one that cost ANYTHING. The rest were all free.
@Luke@letterror@glennf Haha, oddly enough, Taylor took it back in 2003, about 7 years before we ever started dating.
I smashed another guitar when we were on tour in Minneapolis (because the headstock cracked in the car during the drive), but I can’t find the photos from that show.
@JTDType@Luke@letterror Compositionally, though, it looks like you are in horror of discovering a disembodied guitar on a red mat, laid out like a dissection
@glennf@ernie has a great write up on this in Tedium, and agrees with this point. People think a hydraulic press is that thing they see on youtube crushing stuff to death. Apple's ad thinks that a hydraulic press is a tool that's used to combine parts into a greater whole.
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