remixtures, 2 months ago Portuguese

#DynamicPricing #GigEconomy #Uber #Algorithms #ConsumerRights: "Dynamic pricing today may be unavoidable, but what consumers crave is a baseline of stability and clarity on how much we’re paying and why. There’s something unshakably disorienting about prices changing so quickly and finding our wallets beholden to a set of algorithms we’re not privy to. “It gives the feeling that we’re being manipulated a little bit more than we think we need to be,” says Zagor. Dynamic pricing, with the speed and detail with which it’s utilized today, allows businesses to optimize prices — for businesses, it can eliminate a lot of the uncertainty over whether they’re getting maximum profit. But that can come at the expense of more uncertainty for consumers. “We have this tension between ultimate efficiency for a business and consumer fairness,” says Witte.

People are more accepting of shifting prices if they feel they can game the algorithm a bit too, like knowing what driving behaviors can impact their car insurance rate. But if they have no control over the prices they’re offered, either because the rules of the algorithm are unclear or because they’re being charged more for an aspect of their life that they can’t change — like paying a higher price for an Uber due to a nasty storm — that’s a lot more frustrating." https://www.vox.com/money/24105250/fast-food-restaurants-dynamic-pricing-algorithm-wendys?utm_source=twitter&utm_content=voxdotcom&utm_medium=social&utm_campaign=vox.social