Richard_Littler, There are many sites offering free, print-ready CC0/public domain illustrations, photographs & vector graphics. Eg, Pixabay offers 4.4 million images, Unsplash 3 million.
Many fonts are also free for commercial use. And you can put the design together in free Open Source software.
With so many free images/fonts available, it's easy to create multiple design concepts for your book/product). And it's all done with the consent of the artists/photographers/typographers.
There's no excuse.
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