#AI#GenerativeAI#Search#SearchEngines: "There seem to be clear indications of a novelty factor at work. And while novelty in and of itself is not a bad thing, if it isn’t followed with a consistent behavior change, we can’t really call it a trend.
Take the above Bing.com numbers for instance. If we credit the inclusion of AI search tools on the platform as the cause of the unique user bump, it would seemingly serve to solidify the predicted 25% drop. Yet when we consulted our panel data further, we found that only between 4% and 9% of users used Bing Chat (their AI agent) in any given month during 2023. What’s more, of those that did use it, only two to four searches were conducted over the ensuing month.
