To be fair, Apple cut them off to serve their own first party ads. I have no sympathy for companies who have abused our privacy, but Apple is playing the hero while doing the same exact thing behind the curtain. I partake in and applaud them for the App Store and cookie tracking settings, but I'm playing devil's advocate.
Additionally, iOS17 is about to introduce UTM stripping from URLs, which is incredibly rude of them. UTM tracking is nowhere near as egregious as cookie tracking and it's going to really harm a lot of companies' ability to track any marketing campaigns whatsoever - including with those who have consented to said marketing. It will also break website components for sites people use everyday. e.g. if you click through a link embedded into an email and the website you are led to has dynamic content based on the UTM found in the email, that dynamic content is broken and you will probably not see what you want nor what the website designer intended. It's a silly addition that hurts Apple's competition across the web but benefits them greatly because they have first party control over your devices' backend.
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