Thoughts after Apple iPad event with implications for #VisionPro: Today, Apple positioned iPad and VisionPro for professional use, including movie production and sound editing (e.g., FinalCut & Logic Pro on the iPad), and training (VisionPro). They also updated the Apple Pencil. Here's an exciting idea:
An issue to some with Vision Pro has been the lack of strong integration of hand controllers, especially compared to more gaming-centric headsets. For serious use of VisionPro's initial major pro app, Excel, I think it helps to use a physical keyboard and trackpad, which it does support. But that's not rich enough for many more advanced uses.
I think in the not-too-distant future we’ll see the iPad integrated with VisionPro like the Mac started, if not more so. You’ll use an iPad, perhaps with a Magic Keyboard, and the new Apple Pencil Pro for professional-level control. Having both a pencil, with squeeze, twirl, haptic-feedback, hover, etc., along with the current full-motion hand and arm movement in 3D-space, gives you the start of a very rich and precise way of interacting with spatial computing. Moving on the hard iPad surface could be quite superior to waving something in the air or using a joystick. The Mac is not for using a pen, but the iPad is. I’m thinking long-term, not just the current headset. The videos they showed of their pro-apps on iPad, and the VisionPro update which included touting a film director using it to oversee the editing and visual effects for an upcoming film, hinted towards this convergence to me. I wonder if it's true.
I really like my #VisionPro and still use it all the time, but I think Apple missed the boat a bit. The Meta Raybans are a more practical face computer.
If Apple had created sunglasses that had a decent camera, Apple Music/Podcasts, and Siri built in for $300, it probably would have been a massive success.
#Apple#VisionPro#AR#VR#BigTech: "The concept of the Vision Pro might have excited some developers in an Apple lab in Cupertino, but most people are never going to use computers in the way those engineers and their managers imagined. Before the 14-day return window closed, there were plenty of reports of people heading back to the Apple store or popping their headsets back in the post to get their money back. They bought into the hype, they tried the new thing, and they ultimately realized it wasn’t worth it. That’s now being reflected in the sales numbers.
Apple initially had a sales target of 3 million Vision Pro units in its first year, but slowly revised that number down to 900,000. When the product was released, estimates pegged initial sales at around 200,000 units, though it’s not clear how many of those were returned. Even people who kept their devices have recently been sharing on social media that they rarely use them anymore. It was no surprise on Tuesday when Apple analyst Ming-Chi Kuo reported Apple had slashed Vision Pro production even before its international launch, expecting to sell as little as 400,000 units this year. Kuo also suggested a cheaper version had been pushed beyond 2025, if the company makes one at all.
For some companies, selling 400,000 units would be a major achievement. But for a company like Apple that sells well over 200 million iPhones every year, along with tens of millions of Macs and iPads, it’s nowhere near the success they need it to be to justify the resources that went into it. And it’s looking ever more likely it will never get there."
Apple’s Vision Pro is a bad product with an even worse vision for the future of computation.
New sales numbers prove it’s a failure, but more than that it shows the idea of tech’s inevitability is a myth. We have the collective power to stop tech that doesn’t serve us.
VIsionPro seems targeted at developers and app users. It’s cool and all, but it is overpriced and doesn’t really solve a problem that a desktop/laptop couldn’t solve. The main problem is that developers are lazy and just want to bring their existing apps to VisionPro rather than breaking out of the 2D box. And Apple hasn’t really given them a good reason to do so.
I completely agree with David here — viewing panoramic photos in the Vision Pro is fantastic. I’m so glad that over the past years I’ve taken a lot of them without any good reason at the time. The Vision Pro was the reason.
So Mark Meadows is ratting out Giuliani & Chesebro in DC with Jack Smith
Ken Chesebro is ratting out Meadows, Epstheyn and Giuliani in Arizona
Boris Epshteyn is ratting out Meadows and Giuliani in Georgia
Rudy tried to flip on everybody
@tomiahonen
I’ll bet there’s an app for that. I’ll bet somebody could make a #VisionPro app that could show it all in a 3-D space that you could “hold” and rotate and tweak in various ways to tease out all the relationships. Maybe color-coded to show severity of the crimes involved, and weighting the connections to indicate the number of crimes shared by a given connection.
Apple is cutting Vision Pro production as it fails to meet sales targets.
Analysts expected it to sell 700-800k units in 2024, but it could now be as low as 400k. A lower cost model could now be pushed beyond 2025, if it ever arrives.
Apple was never going to "save" VR.
We've spent the last decade giving Apple an unlimited runway of speculation and hype to bring a face computer to market.
Instead of doing a better job earnestly and fairly covering the tech along the way, properly educating consumers on what these things can do, now even Vision Pro can't live up to the media's imagined narrative of Apple.
Apple did nothing to earn a DECADE of media support for XR products, but think of all the projects that were criticized for not living up to some kind of imaginary Sci-Fi standard.
"Wait for gen 2 or gen 3 instead!"
Techies expect everyone else to lift off like a helicopter, but Apple gets UNLIMITED runway...
I see so much chatter about the #VisionPro and people comparing it to the iPhone’s first year. I did this myself a few weeks ago.
But that’s missing the boat. It’s not at all like the first year of the iPhone or the Watch, or anything else.
This is Apple experimenting in public in a way they’ve never really done before. Saying it’s a flop or a success after 2 months is just an opinion based on almost no data.
An app for #VisionPro that puts a guitar in your hands. Called AirGuitar, of course. With selectable modes from Pretend, where you just do your regular air guitar schtick and it plays Hendrix back at you, or whatever, up to Pro, where you have to actually play the guitar but it’s virtual. Tricky that. Maybe hafta wear special gloves, or tape on your hands and fingers. Oh, and you can pick any guitar you want, too.