I work for an online business. Its very small but the owner tries to run it like a Fortune500 company. They’re all about SEO and attend all kinds of seminars with words like Synergistic and ‘metrics that mater’ etc. They’ve spent the past month upping all our prices by 30% so we can offer a 20% discount and still make more than normal. Its shitty and I’m not a fan, but this seems to be the norm lately. That, or just offering worse quality in general. Ive avoided black Friday deals for a while now.