This sounds like the landing page for half of the enterprise product home pages I’ve ever visited.
“No, fucking seriously, what does this product DO?”
It just kills me because surely it makes for worse sales and you’d think that’d help avoid buzzword vomit. It’s one thing when it’s your boss, but another when customers say “your marketing pages suuuuuck”
I have a theory that people who talk like this either;
Don’t know what they do themselves, or
Know their job is bullshit and use this language to feel better about it.
Dans ce contexte, ça vient d’une série appelée Better off Ted, satire sur le monde corporate ; les protagonistes doivent faire une présentation sur un produit dont ils ne connaissent rien et qui s’appelle Jabberwocky
You can always tell when middle management has recently attended a seminar or bought a new “How To Be Successful” book because they start talking like this.
do people actually fall for this stuff? it seems like so many business management types are working overtime to make sure they’re always up to date with the latest in corporate jargon. why? do people actually think these people are saying anything?
I dunno, I think business jargon exists for the same reason it exists in any other field. When you spend a lot of time focused on a niche topic you come up with really specialized vocabulary to describe it. Plus it probably qualifies as a form of code switching.
Yes. Most people use just a bit of business jargon nonsense. Not enough to really sound like they’re talking completely from the wrong end, but just a nonsense word here and there. Usually they use them wrong, but because it’s so prevalent it starts to fade into the background.
When people use almost nothing but buzzwords it’s pretty transparent though, and almost always falls apart on questioning.
I have a project manager who sits next to me, and she is the most plainspoken person in the room. “why are we doing this? Seriously what’s the point?” type questions and as blunt as they can be.
I’ve worked with some excellent SMs, they just do all the organisational crap like wrangling people in different teams together so I don’t have to bother. Definitely seems like a job where a bullshit merchant could thrive though!
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