This is a really, really dumb thing to do on the part of the #CBC.
It plays right into #Musk’s hands and damages your journalistic credibility more than if you did not initially suspend your #Twitter activity in the first place.
Obviously, nothing has changed in terms of #PressFreedom and editorial interference over the past month on Twitter - if anything, it has become far worse.
@adamjcook@snoda Their news site was overhauled to be focused on “engagement” and social media traffic a long time ago. I suspect that their traffic took a big hit without Twitter and some VP had a hissy fit
Absolutely not a fan of EM, but if anybody bleating about orgs remaining on Twitter went to their boss and said “I have this plan that will cut our business by 50%” they may soon have more time to spend on social media :)
CBCNews has 3.4 million Twitter followers - 3 times the number of active Mastodon accounts. You don’t throw that audience away lightly (nor probably ever rebuild that audience on any new platform)
@colinfry666@lolzac@snoda My point was (not that you challenged it) that if the #CBC designed their market strategy as being dependent on #Twitter then they just should have shut up when #NPR and #PBS announced their intentions to leave.
The subtext here is that the CBC does not really care about editorial independence as, now, they are firmly owned by the whims of #Musk - and Musk will exploit that now that he knows of the CBC's dependency.
@adamjcook@lolzac@snoda Sorry, Adam. I wasn’t really meaning to single you out for this, just borrowing CBC as an example.
You make a valid point about them making a show of leaving, even though they were abandoning their audience and could have predicted the resulting drop in traffic, and are now crawling back into the fold. That’s not a great look for CBC.
It’s more the “Every company or artist that makes a living in part via Twitter should leave and suffer financially” crowd that I have an issue with. I’ve seen several artists who sell works largely via Twitter attacked here for maintaining a presence on the ‘evil site’.
Add comment