Frederik Zuiderveen Borgesius, professor of ICT and Law at Radboud University, says that the EDPB's position 'makes sense. The regulator should only explain the law, but not invent new laws. It follows from the law that personalised ads are only allowed after valid consent, which must be "freely given". But if it's hard for people not to use a certain platform, it's questionable whether such content is really voluntary.'
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