@matthewcassinelli Totally agree. Apple TV UX made an assumption that account switching should be at the global level — like when you log in to a computer. But, using a TV is a shared experience, not a desk with a computer one person can use at a time. The way it’s designed adds a LOT of friction and (in observing my family’s use) leads to simply having one main account nobody ever switches from. (1/3)