burgerdrome,
@burgerdrome@aus.social avatar

"we were previously wasting shit-tons of energy blasting cold air into the world, but money is no longer free so we've re-discovered 'fridges with doors on them'. hopefully this big sign reduces the amount of sheer bafflement you experience at having to open a door"

jwz,
@jwz@mastodon.social avatar

@burgerdrome If you have the misfortune of being in Las Vegas, you will experience the hellscape outdoor temperature dropping 30 degrees when you pass within 20' of the front door of a casino, from the gale-force AC they vent.

LanguageMan1,

@burgerdrome They still don't do it enough. Energy isn't completely free. There's always a cost involved.

ajsadauskas,
@ajsadauskas@aus.social avatar

@LanguageMan1 @burgerdrome Hi, I'm Colesworths.

And yes, it's true.

We're firmly committed to helping the environment in ways that are profitable for us.

We believe in cutting our costs and maximising our profits. Usually by screwing over suppliers, staff, and customers.

And with our new sustainability plan, we're leading the way in justifying our enshittification by saying it's for the good of the planet.

That's why we now make you pay 15 cents to use our shopping bags. It's for the environment!

We're installing fridge doors to bring down our power bills. It's for the environment!

We're replacing our mininum-wage checkout staff with machines. Many of those staff would drive to work! It's for the environment!

We're pulling more name-brand products from our shelves and replacing them with our own brands. Umm... But... Sustainable packaging! It's for the environment!

We're squeezing small farmers, forcing them to sell to big agribusinesses, because scale is the only way to eeke out a profit from supplying us. Fewer suppliers means fewer trucks. It's for the environment!

We're jacking up prices, claiming it's because of inflation, so you get fewer products for the money you give us. That's reducing consumption! For the environment!

We're building giant data centres filled with hundreds of servers that use massive amounts of energy and water.

We're using them to log all the personal information we can about you, and everything you buy from us. We know who you are, we know where you live, we know which tampons and toilet paper you like, and that you bought corn flakes last Tuesday.

We're using even more servers to apply machine learning to your information, and on-selling the data we harvest about you to programmatic advertising firms to target advertising at you.

You know Apple's cookies crackdown? That turned our sales data into catnip for advertisers.

Seriously, we're already doing this: "Coles 360 is all about connections. It’s how we connect with customers at every turn of their lives. It’s how we use the power of Coles’ shopper data to maximise that connection. It’s how we partner at levels to drive more meaningful campaigns and measure the impact they create."

https://www.coles.com.au/coles360

"Coles loyalty program FlyBuys has joined with programmatic firm Signal to use its detailed email marketing database across multiple channels allowing it to target people’s actual profiles rather than just the cookies their web behaviours generate."

https://mumbrella.com.au/coles-programmatic-pioneer-joins-signal-as-fly-buys-moves-from-cookie-based-marketing-to-people-based-programmatic-352449

"Coles 360 has partnered with out-of-home (OOH) ad tech provider Broadsign to further enhance the Coles 360 network of digital screens at front-of-store. The partnership will enable Coles to schedule, manage, and deliver compelling content and advertisements across its network of retail media displays."

https://broadsign.com/blog/coles-360-continues-momentum-with-tech-media-partnerships/

What's that? We should shut down our energy-intensive but lucrative data mining operation? For the environment?!

Piss off!

miclgael,
@miclgael@hachyderm.io avatar
Jakra,
@Jakra@aus.social avatar

@LanguageMan1 @ajsadauskas @miclgael @burgerdrome I have two choices, Colesworth, or Worthcoles. The next option is close to an hours drive away!

miclgael,
@miclgael@hachyderm.io avatar

@Jakra @LanguageMan1 @ajsadauskas @burgerdrome And that’s ok. You can only do what you can reasonably do, ya know?

Jakra,
@Jakra@aus.social avatar

@miclgael @LanguageMan1 @ajsadauskas @burgerdrome Its not ok, its a symptom of the problem! We need some alternatives!

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